“What Most Chiropractic Consultants Don’t Want You To Know”
I believe there are some consultants in Chiropractic who are really trying to help doctors and the profession. I truly believe their hearts are in the right place. I’m going to be bold today and tell...
View Article“How Much Should You Spend On Chiropractic Marketing?”
Let’s face it, nobody likes to spend money on marketing or advertising but you must realize that everything is marketing. How you look is marketing. Your staff is marketing. The decor of your office is...
View ArticleFree Chiropractic Consultant “B.S. Filter”
As business owners, we try to get a grip on reality and we do that by talking to others, trying different things, and trusting those who claim they can help us. In Chiropractic, we have consultants who...
View Article“Chiropractic Signage Tips”
Got some homework for you. Drive around town and look at all the Chiropractic Signs AND/OR words/messages on the windows of Chiropractic offices. Here’s what you’ll see: C H I R O P R A C T O R or…...
View Article“Chiropractic Office Layout Tips”
Although most PBA members have been practicing at least a few years, we still get many doctors who are starting practices from scratch. When asked what type of office and/or layout I recommend, here’s...
View Article“Chiropractic Marketing Tips”
One of the best ways to increase business is to identify what is already working and then asking yourself the following questions: Can I do it more often? Often times, anything that works once when...
View Article“Chiropractic Advertising… Does It Work?”
Have you ever heard someone say, “I’ve tried advertising…it doesn’t work”. OR… “Advertising attracts bad patients…”? Well, saying that advertising doesn’t work is as inaccurate as saying that hammers...
View ArticleCreating Value In Chiropractic
I’ve always been intrigued about the concept of value, what creates value, and what causes value to fluctuate. Not only do stock values fluctuate, but people, product and services’ values also...
View Article“Personality Traits of Successful Chiropractors”
One of the benefits of working with thousands of Chiropractors through the years is that I can now identify a successful D.C. by just talking and listen to them. I don’t need to know their “stats”....
View ArticleChiropractic Business Success Requirement #4
NEVER EVER STOP COMMUNICATING TO YOUR LIST! Chiropractors are notorious for ignoring their patients once they leave. Sure, they may send them a “Missing You” postcard or may even call them every 3-6...
View Article“Acknowledging Your A-List Patients”
Every small business has exceptional customers, clients, or patients. They are frequent buyers, referrers, loyal fans, and are both easy and fun to work with. In Chiropractic, I call them your “A-List...
View Article“How To Maintain Demand For Your Services”
I love the subtlety of how PBA markets Chiropractic Practices in the U.S., Canada, Australia, the UK, and a few other random locals. It’s easy going. It’s not pushy. It’s not offensive. It’s not...
View Article“Top Chiropractic Gimmicks – Email 1″
This week, I will focus on what I think are Chiropractic’s 5 Top “Gimmicks”. These are marketing or patient management strategies that continue to jeopardize Chiropractic’s reputation as a respectable...
View Article“Top Chiropractic Gimmicks – Email 2″
This week, I will focus on what I think are Chiropractic’s 5 Top “Gimmicks”. These are marketing or patient management strategies that continue to jeopardize Chiropractic’s reputation as a respectable...
View Article“Top Chiropractic Gimmicks – Email 4″
This week, I will focus on what I think are Chiropractic’s 5 Top “Gimmicks”. These are marketing or patient management strategies that continue to jeopardize Chiropractic’s reputation as a respectable...
View Article“Top Chiropractic Gimmicks – Email 5″
This week, I will focus on what I think are Chiropractic’s 5 Top “Gimmicks”. These are marketing or patient management strategies that continue to jeopardize Chiropractic’s reputation as a respectable...
View Article“Split Testing”
Split testing is an underused strategy that often makes or breaks systems, campaigns, even businesses. Most Chiropractors don’t do it because they never thought of doing it. The rest are just too lazy...
View Article“WHY Chiropractic Advertising Doesn’t Work”
If you’ve been following me all these years, then you’ve noticed that I have drastically changed how I market my business. I no longer have to run ads in trade journals. I no longer have to mail out...
View Article“How SEO (“Search Engine Optimization”) For Chiropractors Can Put You Out of...
Before I give you my 2 cents today, I’d like you to read for yourself what Wikipedia says about “SEO”… Search engine optimization (SEO) is the process of affecting the visibility of a website or a web...
View Article“A Warning About ‘Texting’ and ‘Mobile (SMS, Texting) Marketing’”
I’m a believer that Chiropractors, due to the controversial nature of our profession, can’t afford to do anything BUT promote themselves professionally and elegantly. This means they need to ignore the...
View Article“The Letdown of Facebook Marketing”
As Chiropractors are discovering, at the end of the day, free “Internet/Social Media” marketing isn’t really free. For example, Facebook is not only starting to charge for some of their services but...
View ArticleMYTH #3: Internet Marketing Is Free
The smartest marketer in the U.S., in my opinion, is Dan Kennedy. He’s the man who has taught thousands the “No B.S.” way of marketing and business success. As one of his leading students and success...
View ArticleTHE “FUNDAMENTALS OF MARKETING” VIDEO
Today’s video is about the fundamentals of marketing and if you watch this video and if you’ve been a PBA member for a while, you’ll see that everything that PBA does for you follows these fundamentals...
View Article“RICHARD BRANSON INTERVIEW” VIDEO
Today’s the last video for a while. Next week, back to my normal “Time To Think™” emails! …and today is also the last day for you to express to me if you “Love Marketing” (see below). I have to say,...
View Article“Wear A White Clinic Jacket”
Most Chiropractors aren’t willing to do this. Most Chiropractors aren’t willing to do most things to create the right image, build credibility, show respect, and/or look professional. Most...
View Article“How Chiropractors Get In Trouble”
Have you ever gone down a path in practice that ended up costing you time, money, and maybe even your health and happiness? If you haven’t, then it’s only because you haven’t been in practice very...
View Article“Internet Marketing”
Internet marketing or “online” marketing is nothing more or less than a general description of just one type of media and just a small sliver of what real marketing is all about. Other types include:...
View Article“Relationship Marketing”
Like all good marketing, to the naked eye, what goes on behind the scenes to make it all work is not apparent. That is why non-PBA Chiropractors will never be able to duplicate what we do for our...
View Article“PBA Member TIPS”
There are a lot of great men and women in Chiropractic and even though they all don’t practice the same way or agree on how Chiropractic should be positioned, for the most part, they all want the same...
View ArticleI Love Marketing
PODCAST: A partial definition from Wikipedia: A podcast is a type of digital media consisting of an episodic series of audio radio, video, PDF, or ePub files subscribed to and downloaded through web...
View ArticleHow To Get People To Do Virtually Anything You Want
Marketing, Advertising, and Selling are all a part of life. Without them, we’d all be unemployed. But if you think they are evil, watch this YouTube video from my buddy Joe:...
View Article“10 SIMPLE WAYS TO ATTRACT 1 NEW PATIENT PER MONTH”
Since these are 10 “Simple” ways to attract 1 new patient per month, this email’s gonna be quick! So hold on, here I go… 1. Meet 10 people a day, get THEIR business card and mail them at least once...
View ArticleA PRIVATE PRACTICE PRIVATELY”
I admit it, by design, I’m a fairly private person. Could my business be even bigger if I wasn’t? Possibly, but it’s doubtful. For me, what I’ve found is that I’m way more productive when I’m not...
View Article“SETH GODIN: HOW TO GET YOUR IDEAS TO SPREAD”
As most of you know, I occasionally share video clips in these Time To Think emails. This week, each day you will see some of the top business/life related TEDTalks; ideas worth spreading. Today’s...
View Article“DAN COBLEY: WHAT PHYSICS TAUGHT ME ABOUT MARKETING”
As most of you know, I occasionally share video clips in these Time To Think emails. This week, each day you will see some of the top business/life related TEDTalks; ideas worth spreading. Today’s...
View Article“NIGEL MARSH: HOW TO MAKE WORK-LIFE BALANCE WORK”
As most of you know, I occasionally share video clips in these Time To Think emails. This week, each day you will see some of the top business/life related TEDTalks; ideas worth spreading. This week’s...
View Article“CHIROPRACTIC MARKETING SINS”
Of all the mistakes Chiropractors make, when it comes to marketing, THESE ARE THE BIGGEST. Nothing trumps THESE mistakes. NOTHING. Eliminating THESE mistakes should be as important as getting patients...
View ArticleED “NED” HALLOWELL
Today I’d like to tell you about Dr. Edward “Ned” Hallowell. Why? Because Ed’s a pretty smart guy. He’s an Harvard Educator and founder of “The Hallowell Centers for Cognitive and Emotional Health”. Ed...
View ArticleLast Week’s New York GENIUS NETWORK ANNUAL EVENT
In this week’s daily “Time To Think” emails, I will talk about a few attendees and fellow presenters and why you should know who they are and what they’re about. What should you take away from this...
View Article“An Introduction To Dr. Michael Roizen, M.D.”
Like it or not, care or not, nothing is more powerful than an credible M.D. endorsement. Nothing. …and there’s one M.D. that is doing more for Chiropractic than anyone I know. His name is Dr. Michael...
View Article“What The Majority of Chiropractors Are Wrong About”
Marketing incest. This terrible thing that happens to most industries. It comes from years and years of doing what everyone else does, basically copying your competitors. Chiropractic consultants do...
View ArticleChiropractic and YELP
Are you on “Yelp”? Is Yelp Chiropractic Marketing? Do Chiropractic and Yelp Make Sense? If so, I have some good news and some bad news. The good news is that, in my opinion, due to fake posts,...
View ArticleChiropractic and TWITTER
Twitter is the online platform that allows you to “tweet” or broadcast a message in 140 characters or less. The most followed twitter accounts are Justin Bieber (44.1 million followers worldwide) Katy...
View ArticleChiropractic and VIDEOS
Throughout the years, Chiropractors have used videos. Pre-internet, via DVDs and VHS tapes, videos were mainly used as “in office” new patient education tools. Some D.C.s still use them today....
View ArticleChiropractic and SEO
In working with thousands of D.C.s, inevitably questions about websites come up. This may be because one of the most common misconceptions about PBA and me is that marketing is the solution to...
View ArticleChiropractic and TV, RADIO, AND PRINT ADS
Direct response marketing (the generating and converting of leads) is my passion and my unique ability. It’s a game of strategy, testing, tracking, extreme patience, and risk. When done right (with the...
View ArticleWHY MOST CHIROPRACTIC PATIENTS DON’T REFER
Don’t you hate when patients praise you and your care but never come back or refer others? Well it’s not your fault but… know this: JUST BEING A GREAT CHIROPRACTOR WON’T STIMULATE THE MOST REFERRALS OR...
View ArticleHOW TO ELIMINATE PRACTICE STRESS
Running a practice is easy. It really is. What other business do you know that has up to 50% profit margins and also allows you to take every Fri.-Sun. off with few employees? Certainly there’s the...
View ArticleWHY CHIROPRACTIC DISCOUNTS DON’T WORK
Have you ever offered advice to someone who didn’t ask for it? How did that go? Or have you ever gone out of your way to help someone and not even get a thank you in return? How did that make you feel?...
View ArticleHOW TO SEGMENT YOUR CHIROPRACTIC PATIENT LIST AND CREATE A CASH SURGE!
Today, I’d like to discuss a strategy that is a little too advanced for most D.C.s. …but since the value of segmenting is so huge, and because it could be a huge game changer for some of you, I thought...
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