HOW TO SEGMENT YOUR CHIROPRACTIC PATIENT LIST AND CREATE A CASH SURGE!
Today, I’d like to discuss a strategy that is a little too advanced for most D.C.s. …but since the value of segmenting is so huge, and because it could be a huge game changer for some of you, I thought...
View ArticleWHY CHIROPRACTIC DISCOUNTS DON’T WORK
Have you ever offered advice to someone who didn’t ask for it? How did that go? Or have you ever gone out of your way to help someone and not even get a thank you in return? How did that make you feel?...
View ArticleHOW TO ELIMINATE PRACTICE STRESS
Running a practice is easy. It really is. What other business do you know that has up to 50% profit margins and also allows you to take every Fri.-Sun. off with few employees? Certainly there’s the...
View ArticleWHY MOST CHIROPRACTIC PATIENTS DON’T REFER
Don’t you hate when patients praise you and your care but never come back or refer others? Well it’s not your fault but… know this: JUST BEING A GREAT CHIROPRACTOR WON’T STIMULATE THE MOST REFERRALS OR...
View ArticleChiropractic and TV, RADIO, AND PRINT ADS
Direct response marketing (the generating and converting of leads) is my passion and my unique ability. It’s a game of strategy, testing, tracking, extreme patience, and risk. When done right (with the...
View ArticleChiropractic and SEO
In working with thousands of D.C.s, inevitably questions about websites come up. This may be because one of the most common misconceptions about PBA and me is that marketing is the solution to...
View ArticleChiropractic and VIDEOS
Throughout the years, Chiropractors have used videos. Pre-internet, via DVDs and VHS tapes, videos were mainly used as “in office” new patient education tools. Some D.C.s still use them today....
View ArticleChiropractic and TWITTER
Twitter is the online platform that allows you to “tweet” or broadcast a message in 140 characters or less. The most followed twitter accounts are Justin Bieber (44.1 million followers worldwide) Katy...
View ArticleChiropractic and YELP
Are you on “Yelp”? Is Yelp Chiropractic Marketing? Do Chiropractic and Yelp Make Sense? If so, I have some good news and some bad news. The good news is that, in my opinion, due to fake posts,...
View Article“What The Majority of Chiropractors Are Wrong About”
Marketing incest. This terrible thing that happens to most industries. It comes from years and years of doing what everyone else does, basically copying your competitors. Chiropractic consultants do...
View Article“An Introduction To Dr. Michael Roizen, M.D.”
Like it or not, care or not, nothing is more powerful than an credible M.D. endorsement. Nothing. …and there’s one M.D. that is doing more for Chiropractic than anyone I know. His name is Dr. Michael...
View ArticleLast Week’s New York GENIUS NETWORK ANNUAL EVENT
In this week’s daily “Time To Think” emails, I will talk about a few attendees and fellow presenters and why you should know who they are and what they’re about. What should you take away from this...
View ArticleED “NED” HALLOWELL
Today I’d like to tell you about Dr. Edward “Ned” Hallowell. Why? Because Ed’s a pretty smart guy. He’s an Harvard Educator and founder of “The Hallowell Centers for Cognitive and Emotional Health”. Ed...
View Article“CHIROPRACTIC MARKETING SINS”
Of all the mistakes Chiropractors make, when it comes to marketing, THESE ARE THE BIGGEST. Nothing trumps THESE mistakes. NOTHING. Eliminating THESE mistakes should be as important as getting patients...
View Article“NIGEL MARSH: HOW TO MAKE WORK-LIFE BALANCE WORK”
As most of you know, I occasionally share video clips in these Time To Think emails. This week, each day you will see some of the top business/life related TEDTalks; ideas worth spreading. This week’s...
View Article“DAN COBLEY: WHAT PHYSICS TAUGHT ME ABOUT MARKETING”
As most of you know, I occasionally share video clips in these Time To Think emails. This week, each day you will see some of the top business/life related TEDTalks; ideas worth spreading. Today’s...
View Article“SETH GODIN: HOW TO GET YOUR IDEAS TO SPREAD”
As most of you know, I occasionally share video clips in these Time To Think emails. This week, each day you will see some of the top business/life related TEDTalks; ideas worth spreading. Today’s...
View ArticleA PRIVATE PRACTICE PRIVATELY”
I admit it, by design, I’m a fairly private person. Could my business be even bigger if I wasn’t? Possibly, but it’s doubtful. For me, what I’ve found is that I’m way more productive when I’m not...
View Article“10 SIMPLE WAYS TO ATTRACT 1 NEW PATIENT PER MONTH”
Since these are 10 “Simple” ways to attract 1 new patient per month, this email’s gonna be quick! So hold on, here I go… 1. Meet 10 people a day, get THEIR business card and mail them at least once...
View ArticleHow To Get People To Do Virtually Anything You Want
Marketing, Advertising, and Selling are all a part of life. Without them, we’d all be unemployed. But if you think they are evil, watch this YouTube video from my buddy Joe:...
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